Between 2015 and 2020, I was copywriter for DSM Dyneema. As world’s strongest lightest fiber, Dyneema® is behind many iconic images: tethering satellites in outer space, upturning the stranded cruise ship Costa Concordia in Italy, placing the crown on the Freedom Tower in NYC, and as structure for The Ocean Clean-Up.
Originally, I was asked to write a feature story on this plastic’s remarkable history. As DSM began targeting the apparel and extreme sports industries with its Dyneema® Composite Fabrics through the storytelling platform The Dyneema Project, I also provided film scripts, white papers, press releases, magazine content and web/social copy. Throughout these years, Dyneema®‘s demand exceeded its supply.
Screenshot of landing page: a B2B co-branding call to action for collaborators with a vision.
Chemistry is a rock’n’roll game
As I talked to the various players behind its decades-long march to market, I discovered that chemistry can be a very rock’n’roll game: “involving multiple co-inventors, dismissive managers, happy accidents, quantum technological leaps, commercial innovations and a few experiments that under current regulations would be considered safety violations.”
Screenshot of a section of the extended feature, ‘Romancing the Thread: the story of Dyneema®’, which was based on interviews with all the main players behind the bumpy road to market of world’s strongest fiber.
Screenshot of a section of the extended feature ‘Under the radar and into the light: the story of Dyneema® Composite Fabric’ in which I tackle: “friendship, paranoia, lightness, a Koch Brother, neutron bombs, spider webs, airships, strength and a toothbrush with a sawed-off handle…”
Trailblazers: a quarterly magazine in which I interviewed those using Dyneema® Composite Fabrics to shake up their particular industry – whether ultralight camping, safety gear, drones, automotive, architecture or ridding our oceans of plastics.
Watch the short film: ‘Believe the Impossible’ (100,000) hits in the first month). Voice sound familiar?
Services: long copy, short copy, website, film scripts, white papers, social
Client: Super Stories, 2015-2020