The Hague is known for two things: peace & justice. So how do you make the city attractive for ‘self-made’ young professionals? To kick off a new brand strategy, Lemz launched the opportunity to live 30 days like a Hagenees: complete with free housing, work experience, and lots of recreation. I made the website texts cheeky and humorous. Responses poured in from all over the world, and three lucky winners were selected – who then took over the communications via social media. And after 30 days? All three stayed…
Client: Lemz, 2017
Services: website texts




Screenshots from the contest website.